Dinky 24V/538 Buick Roadmaster

The ear­ly 1950s were a busy time for Mec­ca­no Lim­it­ed, with both their Eng­lish and French Dinky Toys fac­to­ries busy intro­duc­ing des­per­ate­ly need­ed new mod­els.  Both com­pa­nies came out with sev­er­al mod­els of typ­i­cal Amer­i­can cars dur­ing this peri­od, one of which is the sub­ject of this arti­cle, the Dinky 24V/538 Buick Road­mas­ter sedan which was intro­duced by the French Dinky Toys com­pa­ny in 1954.

This love­ly mod­el is based on the 1952 Buick Road­mas­ter, which seems a bit odd since the Dinky mod­el wasn’t released until 1954.  Unfor­tu­nate­ly, there’s no writ­ten his­to­ry to peruse and deter­mine why a lat­er mod­el wasn’t cho­sen or why the Dinky mod­el wasn’t released ear­li­er.

The 1952 Buick was large­ly a con­tin­u­a­tion of the 1951 mod­el with some exte­ri­or changes, as well as an improved Fire­ball 8 cylin­der engine, with more pow­er.  The new V‑8 would­n’t appear until 1953.  Buick had always been an upscale car, and the Road­mas­ter rep­re­sent­ed the best that Buick had to offer.  Quot­ing from the sales brochure:

Here is the most lord­ly, most spa­cious of Buick’s six-pas­sen­ger sedans.  Regal in size and dis­tin­guished bear­ing, this four-door trav­el­er is mag­nif­i­cent­ly pow­ered, mas­ter­ful of ride and superbly light to han­dle.

Dur­ing 1952, about 32,000 Road­mas­ters were pro­duced, and they sold for the then prince­ly sum of USD 3,200 each.

Many of the oth­er Amer­i­can cars pro­duced by Dinky Toys dur­ing this era were decent enough mod­els, but some of them weren’t very accu­rate rep­re­sen­ta­tions of the orig­i­nals.  In par­tic­u­lar, the Eng­lish pro­duced Cadil­lac Eldo­ra­do and Packard Con­vert­ible were both rel­a­tive­ly poor mod­els and not very true to scale. The Cadil­lac was too nar­row and the Packard was too wide, and this was obvi­ous to me even as a young boy.

How­ev­er, the Buick Road­mas­ter appears to be near­ly a mas­ter­piece of diecast­ing for 1954.  It’s a very accu­rate ren­di­tion of the real car, with all the pro­por­tions being very close to the full size vehi­cle. This is impres­sive, espe­cial­ly because the mod­el’s dies were pro­duced with­out the help of mod­ern com­put­er imag­ing tech­niques.  The lev­el of detail in the mod­el is equal­ly impres­sive, espe­cial­ly the famous Buick teeth front grill, a design that was used for sev­er­al years. It’s quite intri­cate and has been mod­elled almost per­fect­ly, along with the front bumper and over rid­ers.  Each side of the car also has the famous Buick “sweep­s­pear” run­ning the length of the mod­el from front to back, along with the icon­ic Buick port holes.  And to cap things off, the rear deck or trunk includes a nice­ly rep­re­sent­ed emblem and han­dle.

With such a won­der­ful diecast mod­el to work with, the French Mec­ca­no fac­to­ry was then chal­lenged to fin­ish it with a paint job to do it jus­tice — and they did.  When it was intro­duced in 1954, it was avail­able in two col­or schemes: light blue with a dark blue roof, and but­ter yel­low with a dark green roof.

Lat­er, a light blue mod­el with cream roof was added to the range, and final­ly in the last two years of pro­duc­tion, black on salmon and metal­lic blue on ivory mod­els were intro­duced.

But per­haps the nicest fin­ish­ing touch was the superb appli­ca­tion of sil­ver trim on the mod­el’s details. Paint­ing the very slim sweep­s­pear on the side had to be dif­fi­cult, as well as care­ful­ly mask­ing the front grill area.  Even the tiny trunk han­dle has been very care­ful­ly detailed in sil­ver, and I’m sure the rear red tail lights were hand paint­ed.

There were few changes dur­ing the Dinky Buick Road­mas­ter’s six year run.  The very first mod­els came with plain Zamac wheels, which appear to be of a dull grey col­or, but this was changed to the famil­iar shiny wheels that nor­mal­ly graced French Dinky mod­els.  The ear­ly mod­els also fea­tured a smooth inte­ri­or roof, which lat­er became check­ered.  The ear­ly box­es fea­tured the mod­el with a shad­ow beneath it and the word “Minia­tures” print­ed on the side. Lat­er boxed omit­ted this.

The num­ber 538 was assigned to the mod­el in 1959, the last year of its pro­duc­tion. All in all, the Buick Road­mas­ter was a love­ly mid-cen­tu­ry mod­el and to me, at least, was one of the best that Dinky pro­duced in that era.