Dinky 25O Studebaker Milk Truck

In the years after World War 2, more and more trucks were used to col­lect full milk cans from farm­ers and trans­port them to dairies. Milk truck dri­vers did heavy work. Strength and dex­ter­i­ty were required to hoist the 40 liter milk cans onto a truck­’s load­ing plat­form.

Soon after the war, Mec­ca­no France restart­ed pro­duc­tion and began to look for new mod­els to intro­duce to the mar­ket. The pro­duc­tion of new civil­ian French car and truck mod­els had been delayed by the war and many old French Dinky Toy mod­els were still being pro­duced by Mec­ca­no France. A com­plete­ly new range of mod­els was found in the very nice Series 25 Stude­bak­er and Ford trucks. These were very suc­cess­ful and became high­ly sought after by col­lec­tors. This arti­cle cov­ers the Dinky 25o Stude­bak­er Milk Truck “Nestlé”.

The first version of the 25O Studebaker Milk Truck “Nestlé” in its first type luxury French box.


Brief history of the Studebaker M series trucks

The real Stude­bak­er truck on which the Dinky 25O is mod­elled was made in the Unit­ed States in South Bend, Indi­ana. The pro­to­type of the Stude­bak­er milk truck is based on Stude­bak­er’s M Series trucks that were built dur­ing 1941–1948. Like most truck lines, the Stude­bak­er M Series trucks could be had in sev­er­al body styles. The M Series range includ­ed the ½‑ton M5, 1‑ton M15 and M15A, 1½-ton M16 and 2‑ton M17.

Short­ly after the attack on Pearl Har­bor in Decem­ber 1941, the Unit­ed States gov­ern­ment shut down pas­sen­ger car pro­duc­tion, although trucks con­tin­ued to be pro­duced well into 1942. As with most oth­er Amer­i­can indus­tries, Stude­bak­er began pro­duc­ing mil­i­tary sys­tems under con­tract to the U.S. gov­ern­ment in 1941. Its two most famous wartime prod­ucts were the Weasel tracked vehi­cle and the US6 2½-ton mil­i­tary truck which went into pro­duc­tion in South Bend in June 1941.

Studebaker WWII military truck US6 based on the M16 box.

After the war in the spring of 1945, Stude­bak­er resumed pro­duc­tion of M15 1‑ton trucks: an M15-20 pick­up with a 120-inch wheel­base, and a M15-28 truck with dual rear wheels and 128-inch wheel­base. Because the US6 was still in pro­duc­tion, these 1945 M15s were built with the mil­i­tary truck’s mod­el C9 cab with a swing-out wind­shield, met­al inte­ri­or pan­els, and paint­ed bumpers. All oth­er 1941–1948 M Series trucks were built with a C2 cab with fixed wind­shield glass and cowl-mount­ed wind­shield wipers.

Full pro­duc­tion of 1946 M Series trucks began with 367 M5s that were built in Decem­ber 1945. The mod­el line­up was the same as in 1941, along with a new M17 2‑ton export mod­el. The new M15s were dis­tin­guished from the 1945 mod­els with a C9 cab by des­ig­nat­ing them as M15A. The stain­less steel grill trim and some oth­er deluxe fea­tures were no longer avail­able, but oth­ers were made stan­dard equip­ment.

All M5s now had body col­or fend­ers, while larg­er mod­els con­tin­ued to be equipped with black fend­ers. M Series truck pro­duc­tion con­tin­ued with the same dri­ve trains through­out 1946 and 1947 and into March 1948. A few run­ning changes were made in 1947, one of which was the intro­duc­tion of a mas­sive paint­ed front bumper on the M15-28, M16, and M17 mod­els.

Studebaker M Series truck models.


Prototype 25O Studebaker milk truck

I was­n’t able to find a pro­to­type of the 25O Stude­bak­er Milk Truck with all the fea­tures of the Dinky Toys mod­el. I’ve includ­ed some pic­tures of the real Stude­bak­er M16 that was built dur­ing 1947 and 1948.

Studebaker truck advertisement from June 1947
Image: OldCarAdvertising.com

1947 Studebaker M16
Image: curbsideclassic.com

The last M Series truck coming off the assembly line in 1948.
Image: Facebook

Show above is the very last M Series truck (an M16-52) com­ing off the assem­bly line in March 1948. Stude­bak­er built 145,800 M Series trucks from 1941 to 1948 which includ­ed 52,541 1/2‑ton M5’s, 22,923 1‑ton M15 & M15A’s, 61,339 1–1/2‑ton M16’s and 8997 2‑ton M‑17’s. In 1947, a few run­ning changes were made, one of which was the intro­duc­tion of a mas­sive paint­ed front bumper on the M15-28, M16, and M17 mod­els.


Dinky Toys Series 25 model range

The chas­sis of Stude­bak­er and Ford trucks pro­vid­ed Mec­ca­no France with the oppor­tu­ni­ty to pro­duce many dif­fer­ent mod­els with the same basic chas­sis as a wel­come addi­tion to the French mod­el range. In the series 25 Stude­bak­er, 7 dif­fer­ent mod­els were pro­duced of which the 25O is the only one with adver­tis­ing (“Nestlé”).

Series 25 Ford trucks com­prise 9 body vari­ants, of which a total of 12 dif­fer­ent mod­els were pro­duced, includ­ing 6 mod­els with attrac­tive adver­tis­ing, includ­ing a 25O Ford Milk Truck “Nestlé”. In the Dinky Toys 1949 French cat­a­log, the Series 25 Stude­bak­er appeared for the first time with 7 mod­els, and Ford with 3 mod­els.

The Dinky 25O Studebaker Milk Truck “Nestlé” in 1949 French Dinky Toys catalog. Note the four different Studebaker models on the same basic chassis.

The Dinky 25O Studebaker Milk Truck “Nestlé” in the 1953 Dinky Toys Dutch color catalog.


The main versions

The Dinky 25O Stude­bak­er Milk Truck with “Nestlé” adver­tis­ing was pro­duced from 1949 to 1954, of which I’ve col­lect­ed the three main ver­sions. This mod­el was released before the Dinky 25O Ford Milk Truck that has the same milk can load­ing bed. It’s one of my favorites and I’ve done a lot of research on it. It has many inter­est­ing cast­ing details and dif­fer­ences that I describe and show in the pic­tures that fol­low. The first ver­sions in par­tic­u­lar are a bit rough­ly fin­ished, but despite that, I find it to be a rather nice and inter­est­ing mod­el.

The three main versions of the Dinky 25O Studebaker Milk Truck

Shown above are my three main ver­sions of the Dinky 25O Stude­bak­er Milk Truck. From right to left are the first, sec­ond and third ver­sions.

Front view of the Dinky 25O Studebaker Milk Truck

Shown above is the front view of my 25O mod­els. From right to left are the first, sec­ond and third ver­sions. Note the dif­fer­ent cutouts for the win­dows. I like the design of the cab with its robust nose and many inter­est­ing details such as the promi­nent head­lights, hood orna­ments, mold­ings, chrome grills, head­lights and bumpers.

Rear view of the three main versions of the Dinky 25O Studebaker Milk Truck with cast crosses embossed on the rear wall

Top view of the three main versions of the Dinky 25O Studebaker Milk Truck


Casting details

The Dinky 25O Stude­bak­er Milk Truck was released with two types of cabs, three dif­fer­ent chas­sis and a body that was always light blue. The car­go bed was ini­tial­ly beige, then appeared in dif­fer­ent shades of ivory and white, and was spe­cial­ly designed for the trans­port of milk cans. It fea­tures a “Nestlé” logo on the top of both sides applied with a stick­er or stamp.

The mod­el comes with ten loose milk cans. On both sides of the bot­tom row of the load­ing plat­form, five milk cans are beau­ti­ful­ly cast in relief into the side­wall. They are metic­u­lous­ly paint­ed sil­ver using mask spray­ing tech­niques and look rather nice. Above that, on the upper row of the divid­ed load­ing floor, five milk cans can be placed for a total of ten cans.

A round recess is present on the bot­tom of the load­ing floor for each milk can, into which the can can be placed as shown on pic­tures above. The “NESTLÉ” logo is applied in bold blue cap­i­tal let­ters at the top of the out­er side­walls, with two embossed cast cross­es on either side At the rear of the load­ing plat­form is cast a cross in relief on each of the two sep­a­rate load­ing floors. All these details enhance the appear­ance of the mod­el and make it very attrac­tive.

Ear­ly ver­sions of the mod­el had all black met­al wheels. Around Novem­ber 1949 they were adorned with con­vex light blue hubs with black “M” rub­ber tires. The mod­el is equipped with a tow­ing hook which is riv­et­ed to the chas­sis along with a spare wheel and the load­ing plat­form.


Casting differences

The two types of cabs have inter­est­ing cast­ing dif­fer­ences which are fun to dis­cov­er and share with fel­low Dinky col­lec­tors.

The body of the very first mod­el was issued in lighter blue and the chas­sis was equipped with a closed crank hole. It’s quite remark­able that for a very short time the first ver­sion of this mod­el was equipped with a plate with a hole for the crank, which was then omit­ted from lat­er mod­els. This ver­sion is very scarce and hard to find in com­plete and good con­di­tion with all the milk cans and box. I was lucky enough to acquire this ver­sion in good con­di­tion.

R: First version in lighter blue with closed crank hole.
L: Second version with open crank hole.

Shown above are the first (right) and sec­ond (left) type cabs. Note the dif­fer­ences in the cut out win­dows, the thick­ness of the cen­ter hood mold­ings, the hood orna­ment and the cut out bumpers. The round recess­es at the bot­tom of the load­ing bed for each milk can are vis­i­ble in the pic­ture above. The right load­ing bed is beige in col­or while the left one is more ivory.

Shown here are type 1 cabs with dif­fer­ent tool­box­es embossed on the run­ning board and dif­fer­ent short side mold­ings on the hood. On the left is the lighter blue first ver­sion and on the right, the sec­ond ver­sion.

Shown above (on the left) is the sec­ond ver­sion of the mod­el with a type 1 cab with a large tool­box and short side mold­ings on the hood and (on the right) the third ver­sion with a type 2 cab with a small­er tool­box and longer curved side mold­ings on the hood, as well as larg­er side win­dows. I could­n’t find a real Stude­bak­er M series truck equipped with a tool­box on the run­ning board under the door, so its pres­ence on the mod­el is a mys­tery to me.

Here’s a close up front side view of the Dinky 25O Stude­bak­er Milk Truck. On the right is the type 1 cab with a short curved side hood mold­ing and a large hood orna­ment, and on the left a type 2 cab with a longer curved side hood mold­ing and small­er hood orna­ment. I was also unable to locate a real Stude­bak­er M series truck with side mold­ings, which makes for yet anoth­er mys­tery.

This pic­ture shows dif­fer­ences in the “NESTLÉ” logo and col­ors of the load­ing plat­form between the first ver­sion (on right) and third ver­sion (on left). Also note the dif­fer­ences in wheels and the “M” tires on the mod­el on the left. Both ver­sions include milk cans in attrac­tive relief on the low­er sides of the plat­form.

Top view of open chassis.
Image: Jacques Dujardin (DTCA
)

In the above pic­ture we see the top view of three ver­sions of the open chas­sis of the Dinky 25O Stude­bak­er Milk Truck, with the first and sec­ond ver­sions using a type 1 cab and the third ver­sion a type 2 cab.

The pic­ture above shows the bot­tom view of the three ver­sions in order from left to right. The first two base­plates have a hyphen between DINKY and TOYS, which is miss­ing in the third ver­sion. And only the third ver­sion has a pair of ejec­tion mark­ings below the rear axle.


More variants

Although this arti­cle describes the three main ver­sions of the Dinky 25O Stude­bak­er Milk Van, there are more vari­ants. For exam­ple, my sec­ond ver­sion chas­sis with type 1 cab has black met­al wheels and an open crank hole, but this ver­sion also exists with a closed crank hole. I also have a mod­el with a sec­ond ver­sion chas­sis with open crank hole, but light blue ridged hubs and black rub­ber “M” tires as shown below. This ver­sion rep­re­sents the tran­si­tion from black met­al wheels to light blue ridged hubs and black “M” tires that occurred around Novem­ber 1949.

For the sake of com­plete­ness I should also men­tion the fol­low­ing curios­i­ty:

  • Ver­sions 1 and 2 have a smooth inte­ri­or roof with three ribs.
  • Ver­sion 3 has a com­plete­ly smooth inte­ri­or roof with­out ribs, but these fea­tures aren’t real­ly nec­es­sary to deter­mine the main ver­sions.

The second version with light blue ridged hubs and “M” tires (top) and black metal wheels (bottom).


French luxury 25O boxes

The Dinky 25O Studebaker Milk Truck was issued in a unique luxury box, shown in the 1950 Dinky Toys French catalog. Note the other two unique luxury French boxes, each also sporting a single flexible flap.

The Dinky 25O Stude­bak­er Milk Truck was deliv­ered in a unique lux­u­ry stur­dy red plas­ti­cized card­board lid box with a beau­ti­ful, fine and shiny check­ered pat­tern. The box has an inge­nious three piece card­board inner pack­ag­ing in which to store the truck and ten milk cans.

A yel­low card­board pack­ing piece bent into shape cov­ers the floor, with space in the mid­dle to store the truck. In each of the two side sup­ports, five remov­able milk cans can be stored. A pair of loose inner box­es under the sides of the pack­ing piece serve as sup­port for the card­board con­tain­ing the milk cans, and are lam­i­nat­ed red on the front.

The front of the box has a flex­i­ble flap that can be low­ered, allow­ing the truck to be dri­ven in and out of the box between the two side box­es as if it were dri­ving in and out of a garage. This, along with the remov­able milk cans, pro­vides high play val­ue.

A round red French qual­i­ty con­trol stamp is placed on the inside lid of the box. The first box was issued with a unique blue tri­an­gu­lar label on a cor­ner of the top of the lid, on which “DINKY TOY (with­out the S) 25o CAMION LAITIER c’est une fab­ri­ca­tion MECCANO” is print­ed in white. The sec­ond box had a rec­tan­gu­lar yel­low label on the front lid on which the name “DINKY TOYS” is print­ed cor­rect­ly.

The Dinky 25O Stude­bak­er and Ford were the only mod­els in the 25 series issued in indi­vid­ual lux­u­ry box­es. All oth­er Stude­bak­er and Ford mod­els in the 25 series were issued in a trade box of 6 units. The only oth­er mod­els assigned these French lux­u­ry box­es are the Dinky 27AC Tracteur Massey-Har­ris avec épan­deur d’en­graisand and the Dinky 14C Char­i­ot à fourche Coven­try Cli­max which were both import­ed from Eng­land. These box­es are described in my arti­cle 6 UK Dinky Toys repack­aged by Mec­ca­no Paris for the French mar­ket (1950–1951).

Dinky 25O Studebaker in luxury French box.
R: First version in type 1 box with triangular label.
L: Third version in type 2 box with rectangular label.

Shown above are my three main ver­sions of the Dinky 25O Stude­bak­er Milk Truck “Nestlé”. The one at the top right is the very first ver­sion in lighter blue with a closed crank hole.


References